The 2016 Golden Lamb Awards..

Ewe lambs in the Newhaven tussocks - January

A reminder that entries for the 2016 Golden Lamb Awards (aka ‘The Glammie’s) close at the end of this week!

Click here to fill in your entry form.

Let us know if you do enter, as Newhaven Perendales will pay the entry fee for any Newhaven client that enters the awards. This is a fabulous competition that showcases the quality of our New Zealand lamb in an innovative way. What are you waiting for?

 

 

Industry Award Nomination for Newhaven

Newhaven Perendales have been nominated by industry experts as a contender for a national award at the ‘Beef + Lamb New Zealand Sheep Industry Awards‘ to be held in Napier on August 6th 2014.

This award is the ‘Progressive Meats Dual Purpose for Meat Yield Award’ and is an award that bodes well with the work that Newhaven continues to carry out – pushing the barriers for meat yield whilst not compromising on all other attributes of the Perendale, assuring that Newhaven genetics continue to be well placed to deliver the type of meat and wool that today’s leading sheep farmers in both New Zealand and Australia strive for.

AgInnovation Presentation

Blair and Jane presented a paper at last month’s Beef + Lamb  ‘AgInnovation’ in Fielding – explaining key findings from their ‘Good Morning Asia’ study tour report. They covered their experiences with importers, distributors and comsumers in South Korea, Taiwan and China in regards to their opinions of New Zealand’s primary industry, protein preferences and their insights into consumer expectations of New Zealand red meat.

Blair and Jane Meet with NZ Beef importer in South Korea

Blair and Jane Meet with a NZ Beef importer in South Korea

Click here to read an article  that covered  their address:

http://readnow.isentia.com/Temp/24377/258152384.pdf

 

The ‘Perendale NZ’ National Progeny Trial

Now in its fourth consecutive year of industry innovation, this trial continues to lead the way in an independent analysis of the Perendale breed (both in-field and post-kill) on a large, commercial scale. During 2013, we have seen the trait of ‘meat taste’ enter the analysis by AgResearch – alongside existing consumer-focused traits (such as fat colour, meat colour, pH, marbling, shelf life and tenderness).

An example of potential differences in loins from two different progeny - displayed for 10 days after 8 weeks storage during the AgResearch trial.

An example of potential differences in loins from two different progeny – displayed for 10 days after 8 weeks storage during the AgResearch trial.

While the Perendale breed is known to excel in maternal traits such as performance efficiency, lamb survival and productive longevity – these traits continue to play an important role in analysing blood lines within the breed – and it is projects such as this, that emphasise the importance of working together as a strong breed society to identify the highest performing genetics. Three Newhaven sires were selected to take part in the national trial this year out of the 18 elite Perendale sires chosen nationwide – and this selection, along with the Newhaven sire that has been chosen for the New Zealand ‘Central Progeny Test’ gives a strong independent audit on our genetic performance in an industry-wide arena.

Red Meat Study Tour of Asia

An industry-backed trip to Asia has given  Blair and Jane a deeper understanding of the challenges facing marketers of New Zealand meat and dairy products.National winners of the 2012 Ballance Farm Environment Awards, the Smiths recently returned from South Korea, China, Taiwan and Singapore, where they visited a number of key markets for New Zealand sheep, beef and dairy products.The purpose of the 16-day trip was to learn more about offshore markets, exchange views on topics of crucial interest to New Zealand farmers and to showcase New Zealand’s stance on agricultural sustainability.Jane  says the trip, which was undertaken in late April and early May, opened their eyes to the scale and diversity of Asian markets.

‘Good Morning Asia” – A Report into New Zealand’s Primary Industry Market Opportunities

“Each country we visited was completely different in terms of consumer tastes and requirements, and that really made us appreciate some of the challenges the marketers of our products face.”“In South Korea, for example, there is a strong preference for grain-fed beef. So we saw how marketers of New Zealand beef in South Korea and Taiwan are successfully changing consumer perceptions by highlighting the natural and healthy aspects

Blair and Jane - Korean Meat Market, May 2013

Blair and Jane – Korean Meat Market, May 2013

of our grass-fed beef.”In China the Smiths noted the importance of strong relationships with resellers of New Zealand products.“The Chinese want to build long-term relationships with their suppliers and they want a secure and consistent supply. If we are going to develop more business in China, we have to have a very good understanding of their markets.”Blair says a highlight of the trip was a visit to the Grand Farm company – one of China’s biggest importers of New Zealand lamb.In Taiwan the Smiths were impressed by the exceptional standards in country-of-origin food labelling, and this makes them even more excited about the food quality concepts that the Perendale Sheep Society of New Zealand is forging ahead with in a global-leading fashion.“Go to any supermarket or restaurant and they can tell you exactly where their meat came from and, in the case of ground product, exactly what is in it. As in the other Asian markets we visited, food safety is a paramount concern for consumers.”Jane says they were impressed with the approach Beef+Lamb New Zealand and Fonterra have taken to developing markets in Asia.“It’s clear they have made great efforts to understand the needs of consumers within each specific market.”This knowledge is crucial.“As New Zealand farmers, it’s important that we know what we can do to ensure our produce meets the demands of our global customers. We know we have great products but we also have to help consumers understand why they should pay a premium for them.”Jane says while food safety is a foremost concern for Asian consumers, they also want products to be produced in a manner that is environmentally sustainable.Blair says he and Jane met a huge range of marketers, consumers, politicians and industry representatives during the trip.

Click on the link below to download Blair and Jane’s Report

Global Journey

In April and May 2013 – Blair and Jane Smith (as the Supreme winners in 2012 of the ‘Ballance New Zealand Farm Environment Awards’) will depart Newhaven for a 21 day study tour of Asia – focusing on the emerging markets for New Zealand’s lamb and beef products. They are working with key representatives in Asia from the Ministry of Foreign Affairs, Ministry of Primary Industries, Beef + Lamb New Zealand and Fonterra during their tour. Blair and Jane are excited about this learning opportunity and have a strong desire to learn more about consumer red meat protein expectations in Asia, with key demographics under continual change and growth. Blair and Jane will be meeting with key New Zealand primary industry clientele in China, Korea, Taiwan and Indonesia – and they look forward to sharing their findings with their sheep and beef industry peers upon their return.

‘Meating’ Global Demand for Quality…

Newhaven Perendales was fortunate to host well respected ‘Rabobank Food and Agribusiness Analyst’  Rebecca Redmond on May 11th 2012 – to give Newhaven clients a professional insight on what we might expect from the industry that we are so passionate about, in the coming 2 – 5 years and beyond. With supply increasing and demand staying conservatively high, it is essential that we ensure that the product that we produce at the farm gate is of a quality that will meet expectations of our most discerning clientele abroad. These consumers are prepared to pay a premium for a quality product- however they expect an exceptional culinary experience in return. It makes us proud to be involved in the Perendale NZ National Progeny Trial – which zones in on meat quality indicators – such as tenderness, pH (shelf life and appearance) and taste – world leading technology in our very own back paddock!

High performing meat producers

It is most rewarding to see the merits of Perendales as high performing meat producers shining through – and even more rewarding for this to now be acknowledged through differential meat yield evaluation.

This brings with it, a tangible financial incentive to generate a superior product at farm level – without the inherent risk of it being bundled together with substandard meat; effectively subsidising those that present a lower quality product.

This relegation is unfortunately what we are still contending with in the wool industry – despite the Perendale producing some of the whitest high bulk cross bred wool in the world.

Prospects however for an improvement in this area are on the horizon and despite being at a cross roads in terms of direction – the future bodes well for your superior product once the politics and personalities that tend to cloud the way in the wool industry dissipate.

It was extremely interesting to hear from Hamish and Julia Mackenzie of Braemar Station, Tekapo – they had a line of lambs enter the Alliance Smithfield Plant (Timaru) and the slaughterboard supervisor  instructed staff to urgently find the source of this line of lambs. Hamish and Julia then received a rewarding phone call to congratulate them on presenting such an even and market- ready line of lambs.

Feedback such as this reinforces to us just why many new clients seem to have made a firm decision to solely concentrate on a genuine Perendale flock rather than mixing with terminals.

This tends to not only be  for meat results but also practical on-farm reasons for Perendales – such as survivability, longevity, reliable fecundity, cold tolerance and wool quality.